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Why Your Best Marketing Hire Might Be a Fractional CMO (Especially If You’re Under $20M)

Why Your Best Marketing Hire Might Be a Fractional CMO (Especially If You’re Under $20M)

by Skip Shean | Jan 29, 2026 | Growth Plateau

TL;DR: Companies under $20M in revenue often can’t afford a full-time senior marketing leader—but they desperately need one. A fractional CMO provides executive-level marketing expertise at a fraction of the cost, typically $5,000-15,000 per month versus...

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