The 16Wells Ads campaign builder is the tool 16Wells uses to set up and check Google Ads campaigns for the businesses we work with.
16Wells is a digital marketing consulting practice. We run paid search for clients in the equity, options and futures markets and other businesses. This tool lets our team build a campaign from a written plan, check it, and report on how it performs, without clicking through the Google Ads screens by hand.
What it does
- Reads campaign, ad group, keyword, ad, budget and conversion settings and performance numbers from Google Ads accounts that our clients have connected to the 16Wells manager account.
- Builds new campaigns from a written plan. Every campaign is created paused, and a person at 16Wells and the client approve it before anything is turned on.
- Checks conversion tracking and reports results back to our team and to the client.
- Looks up keyword search volume with Google's Keyword Planner so budgets are based on real numbers.
Who uses it
Only the 16Wells team uses the tool, signed in with a 16Wells Google account. It is not a public product and it does not ask visitors to this site to sign in. Clients do not log in to it.
What data it uses
The tool uses data from Google Ads accounts that the signed-in 16Wells user already has access to. It does not collect data about visitors to this site and it does not read Gmail, Drive, Calendar or any other Google service.
You can read how we handle that data in our Privacy Policy.
Contact
Questions about this tool or about data it handles: skip@16wells.com