by Skip Shean | Jan 29, 2026 | AI & Automation
TL;DR: AI isn’t coming to replace your marketing team—it’s here to make them dramatically more productive. For financial services firms and data-driven B2B companies, the practical applications include lead scoring and prioritization, content generation...
by Skip Shean | Jan 29, 2026 | Data & Analytics
TL;DR: Most financial services and SaaS GA4 implementations are badly misconfigured—missing critical events, double-counting free trials, and failing to track the metrics that actually matter for data-driven businesses. Proper GA4 setup requires custom event taxonomy,...
